Women don't trust men in flash cars to be good for anything more than a fling (but will the chap care?)


Women don't trust men in flash cars to be good for anything more than a fling (but will the chap care?) - It will come as no surprise to any woman who has ever giggled to herself about the male fascination with fast cars.

Porsche owners, however, may be a little taken aback. Research has likened men who drive fast cars to peacocks.

Just as the beautiful birds fan their tails to catch a mate’s eye, men believe that conspicuous displays of wealth are the best way to grab a female's attention.


Flashy: Researchers say that buying a fast car is display behaviour to attract women
Flashy: Researchers say that buying a fast car is display behaviour to attract women


Women, however, see through their ploy – correctly realising that men who flash their cash are more interested in a fling than lasting love.

The US study also holds hope for those men that can’t afford expensive motors, as men with clapped-out cars were seen as good marriage material.

The University of Texas researchers set out to find out why men scrimp and save to buy impressive but highly impractical cars.

Or, as they put it: ‘The Porsche Carrera GT does not qualify for the list of best buys.

‘The vehicle has very little cargo capacity, has only two seats, gets terrible gas mileage and is frightfully expensive to repair.


Flashy: A male peacock
Flashy: A male peacock


‘Yet, for these people who buy one, these considerations are irrelevant.

‘Although showy spending is often perceived as wasteful, frivolous and even narcissistic, an evolutionary perspective suggests that blatant displays of resources may serve an important function, namely as a communication strategy designed to gain reproductive rewards.’

To test their theory, they carried out a trio of experiments in which men and women were asked if they were looking for a fling or long-term love, read romantic stories and given the choice of buying various goods.

This revealed the men who were interested in short-term relationships to have an eye for expensive treats.

Researcher Dr Vladas Griskevicius said: ‘The studies show that some men are like peacocks. They’re the ones driving the bright-coloured sports car.'

Lead author Dr Jill Sundie said: ‘This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks.’

'People may feel that flashy things make them attractive'

Women, however, see right through them, with a fourth experiment revealing that they were aware that showy men had sex on their minds.

And while they may like a man with a sports car for a date, he is no more attractive as a long-term bet than an ordinary Joe, the Journal of Personality and Social Psychology reports.

Co-author Dr Daniel Beal said: ‘People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men may be sending out the wrong message.’

The research team added, unlike men, women don’t ‘woo with waste’.

‘Obviously, women also spend plenty of money on expensive things.

‘But the anticipation of romance doesn’t trigger flashy spending as it does with some men.’ ( dailymail.co.uk )



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